May 17, 2011
The Best Chips in the World
Finding unexpectedly excellent potato chips at a roadside stop reveals how small pleasures punctuate the rhythm of a long drive.
4 min read
Somewhere between Memphis and St. Louis, at a gas station that looked like every other gas station on the interstate, I found the best potato chips I have ever eaten. They were a regional brand I had never heard of. They were in an unremarkable bag on an unremarkable shelf. And they were perfect.
This is a small thing. It is not important. But it is the kind of small thing that makes a road trip something other than a long drive.
The Micro-Tempo of Food Stops
On a road trip, food stops are the punctuation marks. The driving is the sentence. The stop is the comma, the period, or occasionally the exclamation point. Without punctuation, the sentence is just a run-on. Without stops, the drive is just endurance.
But not all stops are created equal. A fast food drive-through is a comma. Functional. Brief. It keeps you going without interrupting the flow. A sit-down meal at a local restaurant is a period. It marks the end of one segment and the beginning of another. You leave feeling like you have started a new chapter.
And then there is the unexpected discovery. The gas station with the perfect chips. This is the exclamation point. It does not last long, but it changes the character of the sentence it appears in. The ninety miles before the chips were ordinary. The ninety miles after them were colored by the small pleasure of having found something excellent in an unlikely place.
The tempo of a road trip is shaped by these micro-events more than by the destinations. You remember the cities and the landmarks, sure. But the texture of the trip - the thing that makes it feel like a lived experience rather than a slide show - is made of moments like these. The chips. The sunset that caught you off guard. The weird roadside attraction you almost drove past.
Why Small Pleasures Matter
There is a tendency in goal-oriented thinking to dismiss small pleasures as distractions. The destination matters. The progress matters. The chip stop is just a chip stop.
But this is wrong, and it is wrong in a way that reveals something important about how tempo works. A long drive at a constant pace is actually harder to sustain than a drive punctuated by moments of novelty. The small pleasures are not distractions from the journey. They are part of what makes the journey sustainable.
This is true well beyond road trips. A workday punctuated by moments of genuine enjoyment is more productive than a workday of pure focus. A learning process that includes small discoveries is more effective than one that is all grinding practice. The pleasure is not a break from the work. It is fuel for the work.
What makes a particular moment into a rich move rather than just a pleasant distraction? Scale matters less than surprise. The chips were not expensive. They were not elaborate. But they were unexpected. I did not walk into that gas station looking for an exceptional snack. The discovery was unsought, and that is what made it register.
The Geography of Taste
Regional food products are one of the best things about driving through America rather than flying over it. Every region has its own chips, its own soda, its own barbecue sauce, its own bread. These products exist because someone in a specific place decided to make something specific. They carry local knowledge and local taste in a way that national brands cannot.
When you fly, you bypass all of this. Airports have the same food everywhere. The terminal in Memphis sells the same snacks as the terminal in Denver. The local texture has been sanded away by the demands of supply chain efficiency.
Driving gives you access to the local. And the local is where the surprises are. Nobody ever found the best chips in the world at a place they expected to find good chips.
The Rule of Unexpected Finds
Here is a rough rule I have developed on this trip: the less promising the location looks, the more delightful the discovery when you find something good there. A mediocre meal at a fancy restaurant is forgettable. An excellent snack at a forgettable gas station is a story you tell people.
This is not just about chips. It is about calibration. When your expectations are low, even modest quality registers as wonderful. When your expectations are high, only perfection satisfies. The road trip, by keeping expectations permanently low - you are eating at gas stations, after all - creates conditions where delight is easy.
That might be the most underrated feature of travel by car. Not the freedom or the scenery or the solitude. The chips.
Related
- The Tempo of Food - How food rhythms reveal deeper patterns about place and time.
- Why Some Drives Are Fun - The elements that make driving pleasurable rather than tedious.
- A Beginner in the World of Sushi - Another encounter with food as discovery.